Work Smarter not Harder: The Future of AI in Events

Artificial intelligence has entered the chat—whether you like it or not. AI technology is spreading through every industry, including the event sector. People may fear what they don’t understand. But, if used well, AI in event planning ensures success.

From planning and execution to guest experience, we’ll explore the power of AI and how it can be harnessed to optimise the future of events. Plus, what AI tools for events should you invest in? Use Brussels Special Venues’ tips to maximise AI for events.

Why should you tap into AI for event planning?

Not long ago, artificial intelligence belonged to a madeup world of robots and flying cars. 

That’s not how modern life with AI has unfolded. 

But technology has advanced, and AI is now more accessible than ever. 

Instead of fearing its power, event space pros are urged to use it. From streamlining repetitive tasks to finding your event’s audience, AI can be your best digital helper. Here’s why AI-powered events are disrupting the hospitality industry. 

Ways to use AI for your events innovatively 

With your attention split in many directions, does event planning overwhelm you?

From concept to completion, let AI make your events seamless and unforgettable. Use its tech as your secret weapon. Here’s how AI for events can assure success.

Optimises marketing 

Use clever, AI-generated marketing to spark interest in your event and ensure that your message connects with the ideal audience. Promoters often think they must reach a broad audience. But, success lies in attracting the right people.

Understanding your chosen target group in depth is also essential. It typically requires substantial market research. Instead of sifting through vast data manually, let AI in event planning scour the web for you.

Simplifies event registration and ticketing 

Have tedious jobs, like registration and ticketing, automated by artificial intelligence. It frees up staff to do jobs that need human creativity. And with AI in charge, there are fewer costly human errors caused by stress or fatigue. 

Enhanced security is another benefit of AI. Unique QR codes on tickets prevent fraud and ensure safe purchasing.

Also, AI improves the customer experience. It tailors ticket options, offers personalised choices, and finds the best prices. All this ensures that attendees’ demands are met using artificial intelligence for events.

AI for events enhances personalisation and value

To succeed, events must engage the right audiences. They should be tailored to their interests.

Planners should examine past trends to find what their target demographic likes. Human analysis can handle this. But AI for events can offer fresh, overlooked insights. 

The influence of AI on the customisation of events may lead to the introduction of new activities that people love, resulting in engaged audiences and sold-out events.

However, the help doesn’t stop there. AI can also create personalised agendas based on individuals’ unique interests. It ensures they get their money’s worth. It also makes them feel heard.

Provides matchmaking for professionals

Business networking can be daunting. You’re stuck with strangers that you might not have much in common. It often leads to awkward, forced encounters as you struggle to make meaningful connections.

The allure of AI-enhancec events rests in its precise matchmaking skills. It assesses participant details and suggests select activities based on shared interests. With AI’s support, networking can feel more enjoyable and natural. 

Offers 24/7 support and information 

Driven by AI, chatbots serve as a vital info and support centre. Available 24/7, chatbots enhance communication with their users by replying promptly and resolving issues as they emerge.

An informed attendee is an engaged one, and chatbots can boost attendee satisfaction. They also ease the workload of event staff by handling large volumes of chats at once.

Forecast potential challenges: AI and event logistics

Event organisers deal with last-minute complications all the time. These might range from bad weather and speaker cancellations to over or under-catering. And while smoothing out wrinkles and putting out fires might be part of the job, it’s also demanding. So what if you could predict the challenges and tensions and prevent chaos? 

Say hello to the powers of AI-enabled technologies. AI can do so much, like forecast attendance by studying guest behaviour and engagement rates. This can help estimate who is likely to attend specific events and in what numbers. These insights will prevent you from being underprepared, overburdened, or surprised by predicting some problems before they happen. 

These numbers may help with event logistics, food, and venue selection. They can also help avoid issues on the day.

Live tracks attendee enjoyment and engagement 

It’s true; you can’t change the past if your event has already occurred and certain aspects have gone wrong. Once the venue’s emptied and everyone’s gone, it’s too late for any meaningful damage control. 

Post-event surveys may help you find and improve your weak areas for next time, but they have their limits. For some, the experience and your image may be tarnished. 

But with AI-enhanced events, you don’t have to wait to figure out what went right and wrong via dreaded post-event questionnaires. Here’s why:

Sure, AI can’t read minds or interpret subtle body language. But, its ability to process vast amounts of data can be a game changer for live event management. By monitoring social media discussions or administrating real-time surveys, AI can flag ongoing issues at your event before they worsen, allowing you to maintain control and boost attendee satisfaction.

Top-rated AI tools for events to explore

Event planners must juggle many tough tasks. But what if they didn’t have to do everything? Here are some AI tools to help manage your long to-do list and tasks. 

Ticket Generator Systems 

Discover low-cost ticket generators is simple with a quick Google search. They’re easy to use and provide a simple way to create and share tickets.

They offer an all-in-one experience, allowing users to easily create event tickets and deliver them to customers. Just enter a prompt for your event ticket, including key details like the venue, dates, and times.

AI ticket tools also have many customisation options. You can choose the font, colour, and size of your text to align with your brand and event. You can also add logos, emblems, and your brand’s name for a more personalised touch. I.Ticket Generator is a great option if you want recommendations. 

Trello with AI incorporated 

Trello is a popular project management tool. It’s perfect for event planners with many tasks to complete.

It functions like a digital whiteboard, complete with sticky notes representing tasks or ideas, to let teams interact, work or plan in an orderly manner.

Now, Trello embedded with AI can help you become even more organised and event-ready by:

• Suggesting deadlines
• Prioritising tasks
• Offering key insights to improve your workflow and process

Chatbots for efficient communication 

Chatbots are versatile tech you can apply to any industry. They’re key to improving communication in the event space.

Contrary to public opinion, their built-in algorithms mimic human interactions, not robotic chats. In other words, chatbots offer live help and information to event attendees in a natural way.  

Here’s how they work:

Chatbots can quickly adapt by learning from new data. They can absorb context, react to different styles, and respond to unique queries appropriately. This adaptability ensures more personalised interactions, enhancing the overall attendee experience. 42 Chat offer a wide range of Chatbots, check them out. 

AI Tools for social media, marketing and content creation

Wonder why some of your social media content creation for events is a miss while others perform well? AI could be the key.

AI technologies are changing social media and rewriting the rules.

And while you might have some notion of what it can do, AI for social media is more complex than you think.

Here’s how it works

• Clever content: Content generation is the cornerstone of social media posting, but it takes time. AI content creation tools, like ChatGPT or Canva, generate a stream of catchy posts and eye-catching visuals faster than any human.
• Keeping tabs online: By scanning social media channels, AI delivers a broader picture of eventgoers’ online chatter. For better or worse, knowing what people say on social media is empowering. It lets you handle potential issues before they snowball while improving good experiences. Try YouScan and get to know your customers on a different level. 
• Know your followers: AI interprets historical data, making forecasting what your audience wants feasible. This is useful for tailoring your content to their interests and may lead to conversion, i.e., more tickets sold. 

Unleashing the power of AI

If the last years have taught us anything, AI isn’t a faraway concept but impacts our everyday lives. Well on its way to revolutionising our personal and professional lives, AI has proven itself as a valuable tool. And in the event space, from planning to execution, AI assists in making an event happen. 

As the event landscape evolves and we enter a new age, those that adopt and embrace AI in event planning will not just benefit but lead the way in providing high-quality, AI-enhanced events and experiences.
If you’re arranging an event and are still in the venue selection stage, look at what we offer at Brussels Special Venues. As a top-rated venue locator in Brussels, we collaborate with some of the best, unique venues in the city.