Unusual ATMOSPHERES to inspire creativity and innovation in events
Here’s to a totally different approach to choosing your event venue
Creativity, inspiration, emotion, and innovation are the lifeblood of any event. Without the right atmosphere, your event will fall flat! Of course, any venue can have flexible seating, colourful designs, and new technology. However, to ensure a successful function, you must match the venue to the event, and provide a coherent atmosphere to inspire the attendees and encourage innovative thinking.
Wondering how to boost creativity and strengthen participant engagement at your events?
=> Choose your location for its inherent values and the atmosphere it radiates.
Here are some unusual features or moods to inspire your participants and a selections of suitable event venues in Brussels. They offer inimitable alternatives to those run-of-the-mill spaces provided by hotels or conference offices.
Light
Calm and focused: lighting is essential to efficient productivity and is more than beneficial to business activities. It improves mood and energy. It is particularly important for meetings as it helps to reduce fatigue, and enhances alertness and concentration.
VENUES SELECTION: BEL | GREENBIZZ | MAISON DE L’AUTOMOBILE
Culture
Galleries and museums lend themselves to themed events and provide intellectual stimulus. It will add value to your function by inspiring your delegates with a cultural charge – and the problem of theme and décor is already solved!
VENUES SELECTION: BELVUE & COUDENBERG | BIBLIOTHÈQUE SOLVAY | MUSEUM OF NATURAL SCIENCES
Open space
Airy, open spaces are conducive to easy participant interaction and facilitate valuable discussions. Modern and versatile, they can be adapted for small to large groups. Open spaces are used for events in many different sectors.
VENUES SELECTION: EVENT LOUNGE | EVENT HALL 10 | WILD GALLERY
Fresh air
Fresh air has a powerful impact on humans. Daylight and natural surroundings affect all of us positively, and provide us with a sense of well-being and happiness. Your delegates will experience less mental fatigue and stress when they meet outside, in an external setting.
VENUES SELECTION: BLUEPOINT BRUSSELS | BRUSSELS44CENTRE | CHALET ROBINSON | DOCKS DOME | VILLA EMPAIN
Conviviality
Some people find that ideas come better to them when they’re relaxing, or in places like parks or cafes, where there’s a ‘buzz’. The stimulation of unusual set-ups in public spaces, and interaction with other, can be the right tonic for getting people’s brain juices flowing.
VENUES SELLECTION: BRUSSELS EVENT BREWERY | LA MADELEINE | LES ATELIERS DES TANNEURS | MAISON GRAND-PLACE | THE EGG BRUSSELS | TRICOTERIE
Cooperation
Dividing audiences according to criteria, and addressing them in groups or teams, is a step towards cooperative learning. It develops communication, collaborative, and critical thinking skills. For such events, it is essential to find a venue with plenty of breakout rooms.
VENUES SELECTION: MCE CONFERENCE CENTRE | RESIDENCE PALACE (IPC) | SQUARE BRUSSELS MEETING CENTER
Heritage
The ambience they evoke makes heritage buildings attractive venues for social gatherings. They will add elegance to your function and enable your delegates to travel through time, and to dream!
VENUES SELECTION: ALBERT HALL | BIP | CERCLE DE LORRAINE | HOTEL DE LA POSTE | THÉÂTRE DU VAUDEVILLE
Transport
Transport is not only about urban infrastructure or vehicles. It is about people’s daily lives – commuting to work, going on holidays, and connecting with other. Everyone has a railway or car story. This choice could be a joyful or nostalgic experience for your guests!
VENUES SELECTION: AUTOWORLD | BRUSSELS KART EXPO | TOUR & TAXIS | TRAIN WORLD
Music
Music is an influencer and its use to effectively convey marketing messages in commercials and publicity campaigns is well established. But it has also the power to move an audience in ways other communication mediums can’t.
VENUES SELECTION: CHAPELLE MUSICALE REINE ELISABETH | FLAGEY | BOZAR | CONCERT NOBLE | HARD ROCK CAFE
Art
One of the greatest myths about creativity is that you either have it or you don’t. Everyone is capable of creativity, and it can be learned in all walks of life. Your event’s delegates will find inspiration in venues with thoughtful styling and inspired designer decor.
Now go do some heavy creative lifting for your event! Stimulate your delegates to reflect, collaborate, and play!
