MICE events are evolving and changing every year, and because of the pandemic, MICE must use new technologies to incorporate everyone and keep them safe. For the fifth consecutive year, Brussels is the leading location for association conferences. Brussels will be competing with other cities to hold the next MICE conferences because of the availability of venues and the new technologies that planners could use to make the occasion simpler and safer for attendees. 


Drones have recently been a popular tool because of their aerial advantages. Large event venues will benefit from drone technology because of the many people at the events. Drones are used to film the proceedings and provide additional security for the venues because they get much wider coverage. Drones are also used as flying base stations in large gatherings because cellular networks may not work efficiently. Deploying drone base stations will provide wireless coverage at the venues in Brussels, which will ease communication among the attendees.

Artificial Intelligence

Event organizers will use artificial intelligence to provide a range of services for attendees of the conference. Brussels is one of the world’s most influential cities, and you would expect it to have the best technologies to navigate MICE conferences. Artificial intelligence can provide personalized recommendations to attendees to link them to the appropriate conferences. The A.I. will have an impact on how people interact during the MICE conferences, and it will enhance how attendees engage in these venues. The A.I. will have intelligent dynamic coordination making the MICE conferences more productive. 
There is a concrete influence of A.I. on human relations, but it remains vague, and people don’t understand its influence. A.I. has been talked about for years, and to be part of MICE conferences, the new technology must prove that it is of real value. A.I. has branched into digital technologies using forms of I.C.T. such as ticketing solutions, mobile applications, and devices connecting attendees. A.I. has been predicted to surpass human intelligence, and the technology that should form a pre-conference experience at future MICE conferences includes:
Virtual Assistants.
Self-driving Transport.
Virtual or Augmented reality. 
Biometric recognition.


Chatbots will be used to sell more tickets and increase audience engagement for those attending the conference. Information on MICE will be available for people to access and learn what they will encounter at each venue. The chatbot will act as a personal assistant for each attendee and guide them at each stage of the conference. 


The world may not be ready for this technology, but it is high time we used microchips at large conferences to transmit a unique signal to all attendees. It would simplify identity and offer an easier solution, and it will give access to all attendees and help them monitor their health during the conference. The chip would give data on blood oxygenation, temperature, breathing, and heart rate patterns.

Virtual Assistants

Planners will have a field day with virtual assistants because it will help them with:
Researching venues.
Contacting caterers.
Managing registration.
Vendor communication. 
Lining up Speakers. 

Self-driving Transport

The influx of people in Brussels will raise the need for new technologies such as self-driving vehicles. They will eliminate accidents and reduce fuel consumption by up to 25% due to better braking and acceleration. Fuel consumption will be reduced because there will be little or no traffic jams. 

Virtual or Augmented reality

The new technology has impacted every industry, and brands are experimenting with augmented reality (A.R.) to boost engagement. The MICE conference will offer a unique opportunity to experiment with augmented reality and integrate the physical world and the digital with the attendees. It will create a real-life experience for attendees, allowing people to see the same things during the meetings, which will result in more engagement between attendees. 

Biometric Recognition

Biometric recognition offers a whole new dimension for MICE because it will let venue operators know their audience better. Attendees can also use facial recognition to accelerate payments within the conference. Planners will use thermal cameras to screen attendees and gauge their temperatures. It will be useful to determine which attendee might have COVID-19 symptoms and help organizers deal with the situation.  


Everything would look more real with holograms; just like augmented reality, holograms would engage the attendees with the conference. 3D images are used in shows, concerts, and conferences to captivate the audience and increase the number of attendees. 


Smart tags are wearables used for large gatherings, and planners use them to track data during these conferences. Organizers can use the data to give feedback to organizers on how to evaluate popularity and gauge R.O.I. Wearable technology can help planners see opportunities for engagement and help them evaluate areas for improvement. Smart badges are popular and can be used by attendees for checking in and out of venues. 

Final Thoughts

New technologies have been touted to increase attendee engagement by the organization, and in some experiments, it has proven to provide the desired results. For MICE, it is only a matter of time before new technologies are used to increase engagement and help attendees navigate the sessions. As a planner, we propose you find the right location for MICE events on our free venue finder
All you need to do is contact our venues on our website and we will manage everything for you !