Why Brussels is the perfect city for global events in Europe

As an underrated gem, Brussels is overshadowed by the glitz and glam of Paris, Amsterdam, and its more popular neighbours. But, despite its modest size, this small city has many good reasons to visit and host global business events.

Consider Brussels if you’re looking for a spot for your next international conference or business summit. It has much to offer, starting with strategic location, lots of cosmopolitan charm and dependable transport links. Plus, a diverse venue collection. Here’s why Brussels is an obvious choice for international business events.

Prime hub in Europe

Belgium sits in a prime spot in Europe, located smack dab in the middle of major cities like Paris, London, Amsterdam and Cologne. Hop on a train, and you’ll be there in two short hours. 

The country’s largest and busiest airport is 12 kilometres from Brussels’s city centre. It offers flights to 200 global destinations. This makes the city accessible for everyone, including guests facing long-haul flights. 

Most will find the travel time and costs manageable and affordable, whether they drive, ride the train, or catch a flight. With Brussels as your potential host city, your guests can enjoy a comfortable journey, arriving refreshed and ready for global business events. 

 A culturally rich and diverse metropolis 

Brussels’s central location might be a plus. But its cultural diversity is an even bigger draw.

Right in the middle of everything, the cosmopolitan city has one foot in the past and the other stepping into the future.

You’ll find cobblestone lanes and museums that keep the city’s history alive. But Brussels is also modern and home to different nationalities and customs. People from all over the world visit, live and work in this lively metropolitan.

Attendees don’t have to worry about language barriers during their stay. French, Dutch, and German are widely spoken, with English governing business interactions. But, more than just languages, Brussels has a warm vibe. It makes visitors feel at ease while attending international events in Brussels. 

Efficient transport within the city 

Brussels public transport, known for its efficiency, lets attendees navigate the city easily and get to their work events in Brussels without hassle. Whether commuting to and from your event or touring the city, you can choose the best ride for you. Trams, trains and buses run frequently and are pretty reliable.  

For more personalised, though pricier, options, taxis and shuttles are also easy to book. 

Top-notch venues for international business events

If you’ve picked Brussels, what are some of the best international venues and event spaces? A quick search on Brussels Special Venues will lead you to a goldmine of venue options. 

We have event spaces for every taste, budget, and size – from cosy and intimate to grand and spectacular. Whatever you choose, expect top-notch facilities, incredible service, and surprising benefits!

What will it be? International networking in historic factories? Large-scale conventions in a charming, old-world venue? Or, an ultra-modern space for a super trendy event? We have an extensive collection of venues to suit every international event in Brussels. 

Diverse culinary food for international guests 

One of the most exciting parts of visiting another country is trying new foods. No trip is complete without memorable dining experiences. Impress your guests with local food spreads at global business events. Or, hire a caterer who specialises in Belgian cuisine and brew to get a sense of what locals eat daily.

But don’t hesitate to explore Brussels’ melting pot of flavours. Full of international options, Brussels has something for everyone. Book a table at Michelin-starred restaurants, stop by quaint bakeries, or visit food markets. Dine on authentic Italian fare, classic Asian dishes, spicy curries, succulent steaks and more!

Don’t forget to try world-famous Belgian beer after a long day of networking!

Iconic attractions for international attendees 

Brussels isn’t just a global city for corporate events but also a fantastic destination for tourists to uncover. 

With plenty of sights and activities to keep them busy, your guests can make the most of their time in the city. 

No matter one’s interests, there’s plenty of entertainment. You can explore the city’s top sights and hidden gems. Or, dive into Brussels’ diverse food and vibrant nightlife.

These are our must-see recommendations:

• Walk through Grand Place, a top Brussels attraction, at your leisure. Tread the cobblestones and take in the lively ambience of the old square.
• Visit the Atomium, a futuristic landmark that has become a national symbol. 
• Interested in trains? Train World showcases life-size locomotives, memorabilia, and train history. It’s also a unique venue with striking backdrops, perfect for events.
• Relax in Parq du Cinquaintaire. The beautiful green space has recently commemorated its 50th anniversary and houses museums you may want to explore. 

If you’re more of a foodie, you’re in culinary paradise. While you can feast on Belgian novelties like their traditional waffles, speculoos, or moules frites, why not widen your horizons with food from around the world? Indulge in amazing meals at cafes, restaurants and food markets across the city. 

Easy-to-reach accommodation for all wallets 

Whether hotels with elegant rooms or cosy BnBs, there are many places for your attendees to stay and recover after your international event in Brussels. They’re close by and accessible to attractions, reducing travel time.

Why choose Brussels for international events? 

Brussels is the place to be, whether you’re planning for a large-scale conference with delegates across Europe attending or a less lavish gathering.

The unique metropolitan is a rising favourite for various global events in Europe. These include corporate and personal functions, as well as weddings. 

Ready to plan your next international event in Brussels? Find your perfect venue on our site. Contact us now and discover how Brussels can elevate your event.

You can also follow us on Instagram, Facebook, and LinkedIn for regular updates, posts, and stories or subscribe to our curated newsletter!